The House of Arden Story

In 2017, Sarah Massey—working as a Branch Manager at a leading estate agency—noticed a pattern: empty properties were harder to sell, took longer to attract buyers, and often sold for less than they were worth or had been valued at originally.

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This wasn’t just happening in her branch, but right across the board.

Every branch reported the same story. To be clear, the properties would all end up selling, but the difference in time scale and sale price between empty and staged was too big to ignore!

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She had a simple but powerful idea: What if we could help buyers picture themselves living there by creating a lifestyle theme.

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In counties like New Zealand, Canada, USA & Australia home staging is standard. But in the UK, we don’t to tend to do it. Why would it work so well there and not here??

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She pitched the idea to Maria, the agency’s Marketing Manager, who immediately saw how this could transform the way properties were marketed. Together, they brought that idea to life.

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A Clearer Vision, A Better Result.

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Since launching House of Arden, Sarah and Maria have helped hundreds of sellers turn cold, empty spaces into warm, inviting homes that connect emotionally with buyers.

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Because when buyers can picture a life there, they’re more likely to buy it.

 

Meet the Team Behind the Transformation.

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Scroll down to get to know the people who help make homes unforgettable.

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Are you ready to transform your empty property?