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What Should I Look for in a Professional Home Stager?

When it comes to selling a home, presentation is everything. Whether you're showcasing the property to potential buyers in person or online, the aesthetic appeal can significantly impact a buyer's perception and, ultimately, their decision to buy. That's where professional home stagers come into play. These experts specialise in making homes look their absolute best, often helping homeowners and estate agents get better offers in less time. But with home staging still a relatively new practise in the UK, how do you pick the right one? Let's explore what you should look for in a professional home stager.

Portfolio and Experience

A professional stager's portfolio is like a window into their world of design. It showcases their style, versatility, and the breadth of their experience. When reviewing a portfolio:

Look for before-and-after photos to understand their transformative skills.

Ensure there's a variety of homes featured. It's good to know they can stage both a quaint cottage and a modern penthouse.

Experience is equally crucial. Like any profession, home staging involves nuances and subtleties learned over time. An experienced stager can anticipate potential issues and address them proactively.

Positive Reviews and Recommendations

Word of mouth remains one of the most reliable ways to gauge the quality of a service provider. Ask friends, family, or your estate agent for recommendations. Online platforms also offer a wealth of reviews. Remember to read them critically and look for recurring themes, be it positive or areas of concern.

Transparent Pricing

Every home is unique, and so are staging costs. However, a professional stager should provide clear and transparent pricing. Whether they charge by the hour or offer package deals, understanding the cost upfront can help you budget accordingly.

Versatility in Style

While many stagers have a signature style, it's essential that they adapt to the unique character and potential of your home. A stager's role is not to impose their personal taste but to enhance the property's appeal to the broadest audience possible.

Good Communication Skills

Effective communication is the backbone of any successful staging project. The stager should listen to your concerns, provide clear explanations, and be open to feedback. A smooth collaboration will ensure that your home is presented in its best light.

Access to Quality Furniture and Décor

Some homes may require additional furnishings or décor to look their best. A top-tier home stager will have access to high-quality items, ensuring that every room feels both stylish and cohesive. However, the further you book in advance with a staging company, the more likely they’ll be able to allocate the perfect furniture for your property.

Knowledge of the Local Market

Understanding local property trends and buyer preferences can be a game-changer. A stager who's familiar with the local market can tailor their designs to attract the right audience. At House of Arden we work closely with local estate agents and understand the ever-changing property market.

Time Management

In the property world, timing can be everything. Your stager should respect deadlines, ensuring that the home is ready for viewings or open houses as scheduled. However, if timing is crucial this should be made aware from your initial consultation with your stager and you should try to provide your stager with a fair and adequate timeframe to work to. 

A Collaborative Approach

While a home stager is the expert in design, it's still your home. A great stager will work collaboratively, valuing your input and ensuring the final product feels right for you.

Offer Other Services

Will your property require any clearing, cleaning or refurbishing before it’s staged? A good stager will let you know what jobs are necessary or not. They’ll also be able to carry out the work for you or provide contacts for contractors if you don’t want to carry out the work yourself.

Finding the right home stager is akin to discovering an ally in the world of property. The right professional can make your property shine, enticing potential buyers and potentially boosting the final sale price. By considering the factors above, you can ensure that you're investing in a home stager who'll bring out the best in your property. Whether it's a fresh coat of paint, strategic furniture placement, or adding the right accessories, every detail counts. And with the right stager by your side, you'll be well on your way to a successful sale.


If you’d like a free consultation to discuss your property’s home staging needs, we’d love to hear from you, so please get in touch!

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