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Home Staging to Sell: What Do Today’s Buyers Want from a Property?

As a seasoned home staging company, we've seen firsthand what makes potential buyers’ hearts race and their offers soar. Today’s buyers are a discerning bunch, influenced by a blend of digital showcases and a deep desire for spaces that feel both modern and welcoming.

So, let's unpack the secrets to making your home the belle of the ball in today’s property market.

The Lowdown on Today's Market

Picture this: buyers scrolling endlessly through listings, looking for that ‘one’ home that jumps out and says, “I’m the one!”. They’re not just looking for a place to buy; they’re hunting for a dream, a lifestyle. Thanks to platforms like Instagram and Pinterest, along with home makeover shows, these days expectations are sky-high. Buyers are on the lookout for move-in-ready spaces that echo the latest trends in design and functionality.


Creating a Welcoming Ambiance

First impressions are everything. Imagine walking into a property and being greeted by a beautifully staged living area that feels like home. A good home staging company will use quality furnishings that reflect modern lifestyles and appeal to today’s buyer. From a cosy sofa to art that pops on the walls, every piece is selected to make a statement of comfort and style.


Light, Space, and More Light!

Everyone loves a bright, airy space. Maximising natural light and optimising the layout to create a sense of openness is key. Think neutral walls, strategically placed mirrors, warm lighting and just the right amount of greenery. It's all about making the space feel as inviting as possible by arranging furniture in a functional but space showcasing way.



Neutrals with a Dash of Personality

Neutral colour schemes in furniture and décor provide a sophisticated backdrop that appeals to a wide range of buyers, allowing them to envision their own belongings in the space. However, adding a few pops of colour through accessories or artwork can bring warmth and personality to the rooms, making the property feel more inviting.


Tech It Up

In today’s age, showcasing how a home can seamlessly integrate technology is a huge plus. Even in a vacant property, hinting at the potential for smart home features – like showing a designated spot for a smart hub or where smart thermostats could be installed – helps buyers envision a modern, connected home. In addition, eco-friendly features like energy-efficient appliances and solar panels are not just cool; they're cost-effective and kind to our planet. Highlighting these kinds of features can make your home stand out to the eco-conscious buyer who’s looking to save the earth while saving on bills.


Make the Great Outdoors Cosy

Outdoor spaces have taken centre stage, especially post-pandemic. A well-staged outdoor area, whether it's a lush garden, a cosy patio, or a chic balcony, can be the cherry on top. It's all about extending the living space outdoors, making it perfect for relaxation or entertaining.


Office Space is the New Guest Room

With more people working from home than ever, having a dedicated home office space has become non-negotiable for many. A cleverly staged workspace can be a huge selling point, showing potential buyers the perfect spot to Zoom into their next meeting or craft their masterpiece.



The Secret Ingredient: Emotional Connection

Creating an emotional connection is where the magic happens. It’s about setting the stage for potential buyers to fall in love and start imagining their future in the home. A beautifully set table, a cosy reading corner, or even the aroma of a scented candle or diffuser can make all the difference. It's the small details that turn a house into a home.


DIY or Call in the Pros?

While the DIY route can be fun, staging an empty or part-empty property often requires a professional touch. A pro stager will have access to a plethora of furniture and décor options, plus the expertise to choose just the right pieces to suit the property and target market. Investing in professional staging can drastically reduce the time a property spends on the market and increase the sale price – making it a worthwhile investment for sellers.


Wrapping It Up

Home staging in today’s market is about understanding and catering to the lifestyles, preferences, and dreams of modern buyers. By focusing on maximising space and light, incorporating eco-friendly and smart features, and creating workspaces and outdoor versatility, sellers can significantly enhance the appeal of their property. Remember, the goal is to create a space where potential buyers can effortlessly envision their future home. With thoughtful staging, you can not only attract more interest, but also potentially increase the value of your property, ensuring a successful and speedy sale.


If you'd like a free consultation to discuss your property's home staging needs, we'd love to hear from you, so please get in touch!

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